In technologically advanced societies, the use of social media as a communication tool is now intrinsically linked to how we interact with each other as individuals, between organisations and between organisations and individuals. This prevalence is now so entrenched within our society, that to return to or imagine an environment without social media, would disable thought and communication patterns with far reaching consequences.
But with this prevalence also comes the problem of saturation. The end users of social media, who essentially are individuals, only have a certain amount of time during each day to interact with it. Inadvertently, too much choice becomes a hindrance rather than a help, where the meaning of a message becomes diluted or even lost.
This is not a new problem. On the contrary, communication, through any medium, has its limits. And just as in the past, where television, newspapers or the town crier clamored for our attention, so numerous websites are today seeking dominance in the new world media order.
Social media websites, tailored to the individual, or any personna an individual wishes to evoke, are ultimately all vying for the same thing - my and your attention for reasons (commercial mostly) that will be discussed later. But what if the social medium was tailored more towards an event seeking users and so defined predominately by a demarcated time period and space. In other words, instead of an event organiser saying, "80% of our target group use social media type A, so we will communicate with them through media type A", they say, "the best and most suited media type for our event is social media type B, so that is how we will communicate", and make it explicitly known before and during said event - communication will once again become less diluted for that specific event.
The important factor here is the restriction on the time, space and/or topic and utilising the power of focused interest within these criteria.
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