Confused about branding...

I have never been confused about branding. Like a good friend once said to me about computers many years ago, "Nothing about computers is difficult for me. There are problems, yes, but only problems that will be solved". I have the same attitude about branding. Nothing about branding comes unknown to me - only problems that need to be solved - I blame a childhood obsessed by TV, colour, Star Wars and punk music - oh, and throwing stones at an old disused tug boat moored across a river (that is my version and i am sticking to it!).
 But there is some inbuilt barometer in my head when it comes to branding - I can very quickly see what will work and what will not, i get a mental twitch. And now that I have a bit of schooling where there was lectures concerning branding (sometimes by teachers who I felt didn't see the depth of what a brand can mean) I feel that I can now describe the results, direction, strength etc of that twitch.

 But my own brand! (god on a bike putting hamsters out of business!! (That is an exclamation btw)). I have been trying to divide my workings into discernible brands that have a certain amount of continuity - the continuity being myself and what I do and explore/develop - but I just can't seem to organise them into anything that my head would twitch at - so here is a short list of what and where <i am and then where I want to take myself -
spo3 - here, and now with (thanks to the HKW) spo3.com and spo3.net - many people ask me about the spo3 moniker and where it comes from - at school I was known as Spook because of my pale skin, and one of my favorite bands when i was a teenager was Spacemen 3. Inside a cover of their Sounds of Confusion album was a handwritten graphic of the bands name and I always admired the way the "3" had been drawn more than written - I started to copy it onto text books and the like (a t-shirt if memory serves) and from somewhere the Spo3 moniker came into being - "sp" being present in both had a hand in there too. There is the back story to spo3.
theclearspots and theclearspots.com - comes from a Captain Beefheart album title and song - "I have to run so far to find a clear spot.." sings the captain. This "environment" is for collaborations i do with others under one umbrella - not controlled by me but in partnership with me. This is less developed than spo3.
burncats blog may have to be burnt itself - because of time issues perhaps of will - I don't want to dilute myself too much (though this sounds a touch melodramatic)

I need a branding visual - and logos! (or is that ethos)