We all love wookies - yes, the sort from Star Wars - Chewbacca being the star - but to be honest, we also liked to keep them at a distance. Remember Leia's words in episode IV - "somebody get this walking carpet out of my way". And with those words, the whole of wookiedom seemed to crumble. Yeah, I know, "Chewy" was in the next two films, significantly too, but as a kid, did you know anyone who ever saying "I bags bein' Chewbacca!" - no, we all wanted to be Luke, Han, some even Lando as a second to Han cause then you could still get to drive the "Falcon" (or is it "Falcan"?)(on another note, there must be a technique for writers of fantasy to come up withthe names they do - Tolkien, Lewis, Lucas, the lady who did Potter - Rawling? Pullman et al - do they sit with an encyclopedia and mishmash the names and words - should try some day!) and on the Dark side, Darth, and I remember the arguments over who would be Boba Fett. But Chewy, no - like an upright canine mongrel with excellent dexterity, he would be forever pushed down the collective consciousness as, pre-described, man's best friend.
With the making and release of the prequels, the Wookie race were given an extensive backstory (ok, all of the characters from episodes IV to VI were given extensive back stories, the goal of the prequels, (who whispered money? you there at the back...!) but i would like to focus on the Wookies) that showed their place in the "galaxy of Lucas" - and there they were, as always, reliable, loyal, trustworthy, gallant - and any other accolades you could give a beloved guard dog.

So here it is - the start of my ad campaign that will explode some semi-established brand - perhaps in the clothing industry (Diesel comes to mind but they rely more on sex than this) - what got me thinking about this was the third film, chronologically speaking of course, but the last film to be released - when in the final battle, there they were, standing by the side of good against evil (they could smell/sense it, don't you know, like the scent of the lost boy down the well shaft - which was the good side, they didn't need to rely on that "force" nonsense - GET ON WITH IT, WE GET THE METAPHOR!!!!) hmmm, yes -
so there they were, and as far as i can remember though it is not importanmt, the planet that they were on was their planet - the planet of the wookie - wookieland, wookieville - whatever - and it was a big planet with lands and comtinants and seas and eco systems - kind of like our own - but in some long gone distant battle of survival between the dogs and the monkeys, in this case the dogs had come out licking their lips - and here we are, in the future, upright dogs with crossbows and legislature and schools and dinner ladies and all the other mundane shit of planetary life (Eddie Izzards darth in the canteen bit has sprung to mind) - but surely on a planet, a whole planet of wookies - wookiedom - there must be differences between the tribes - there must have been bullying in the school yard because one wookie has red hair while the others have blonde - wookie racism! Hairism - and there must be gangs of wookies, and political parties, and wookie car dealerships, a middle America of wookie, school wookies rowing down the rural themes, wookie junkies and perverts, the wookie insane, wookie asylum - okokok, I know that all this is very humanoid orientated, even planet earth humanoid oriented, but please remember, because I feel, dear reader, you are becoming absorbed as much as I have, by the monumentally gigantic-ness of the wookie world now swooping and roaring around your imagination - and if you are not, then i am please to tell you that you do not have an imagination and you can give up all thoughts about starting that novel - it will be a waste of your time - or perhaps you have never heard of Wookies - and if the latter is the case, then let we proceed with the advertising pitch, Copyright permitting, to introduce Wookies to the "Wookie Ignorant Masses".

So as i said, there is wookie racism, and this got me thinking about a version of wookie love in a racist world - or a love story in a world were the lovers cross the social barriers that separate them physically and mentally - where could this story be set? - Italy perhaps, I know of a small city in the north of the country, their football team spent a season in Serie B but managed to make it back to A - the story could take place between the rival football teams, no no no, too contemporary, in the past, before computers and guns - in the time of swords and duals, monks and apothecaries, the Montagues and Capulets in the city of Verona!!!! Wow, what a setting!! And the first lines of this epic story of the triumph of love overall, including death - the first lines -
"Arrrrrrrrrrrrrrrrrrrrrrrrrghrrrrrrrrhgrhrgrrrrr rrrrrrrrrrrrrrrrrrrrrrrgh argargaraag....... "
For in wookiedom, they would only speak wookish (or wookic or wookarian) - but the story would be the same and would pull at the same strings -

So as a campaign - we could have moments of history done in wookie eg newton and the apple "Arrrrrrrrrrrrgh argh"
stories - romeo and juliet - the balcony scene, instantly recognizable, with tendancy towrds love, the positive. The Godfather, Breakfast at Tiffanys, The Graduate, Thelma and Louise, Macbeth (too dark)?! etc
sporting events - 3 minute mile, Jesse Owens at the Berlin 1936 olympics
viral videos that have been famous with the creation of youtube - charlie bit my finger, for example.

the list goes on