And here is the other - though it must be weird reading this backwards. Though you are reading this at the start and confused by the professed weirdness. So when does pretension set in?

I will post two more images under the same stipulations given below. Heres one:

that time of the week again - here is the playlist - some classics, some new, some my kids would like and some to commemorate the passing of dead bassists.

Inner island - El perro del mar
Federal Dust - Silver Jews
Run Around - A place to bury strangers
Veni Vidi Vici (Diplo mix) - The Black Lips
Other Worlds - Screaming Trees
Leaving Trunk - Taj Mahal
Merge, a Vessel, A harbour - Great Lake Swinmmers
I need you - Helter Skelter
No Dice - Beirut
Ten Women - Conor Oberst and the Mystic Valley Band
Mirror's Image - The Horrors
A Guiding Light - Smog
Love, Reign O'er Me - The Who
Let It go man - Speaker Bite Me
Electric Bloom - Foals


If you are only looking at the playlist and haven't heard the mix, I talk after the first song for a few minutes, and then let the rest play - I hope this is better for folks.
Somebody asked how I get away with this - I don't, and I will take this opportunity to say I don't. I do not own any tracks that are referred to here. Neither does the hosting site that I upload the file to. That is why I will wrap this playlist with a picture of my own creation. You can use this image in any way you like. If you would like to use it for something else but want a better quality file, then get in contact.

And cheers Davey S!

Engoy!

what do you think
want to see how this load on to the net, and if you have any isms

going to try and set a precedent here in Copenhagen with location based social media or glsm or glbsm, and as soon as the peg is out of the traps, we have a few isms...

lesson number two on how to talk on a podcast - make sure that every third word is not articulated as if it is underlined!!!

(I will get it right one of these days!)

in the process of making the new podcast - will try and remember to say hello to everybody who got in contact with me through whatever means over the past week, whether to request tracks, give advice and encouragement or to just say plain hello. And here is the playlist -

I've just seen a face - The Beatles
Take a trip - King Khan and the Shrines
1979 - Smashing Pumpkins
Change of Heart - El Perro Del Mar
Europe has no heart - Decorate Decorate
Afraid - Nico
When Last I spoke to Carol - Morrissey
Me and the devil blues - Robert Johnson
Black Lung - 16 Horsepower
Can't be so bad - Moby Grape
Good Love - Bat for Lashes
Lukunzi - Master Musicians of Tanzania
#1 - Animal Collective
Girl with one eye - Florence and the Machine
Paperwork, Paperwork, Paperwork - The Paper Chase
Let's Roll - Supercharger

The last band,as I mention in the actual podcast (you should be listening rather than me repeating this - in fact, I'm not going to repeat it - listen to the bloody podcast! Oh, you don't have an ipod - then work harder!!!!! and buy one!)......
yes, alter ego "i live inside the brackets" man has a point - but just to say Supercharger.

And if you do appreciate these podcasts, please tell your friends, pass it on - the more the merrier! (I am looking into soundcloud and other playlist sharing sites but will let you know accordingly)

So, here you go - engoy!

We all love wookies - yes, the sort from Star Wars - Chewbacca being the star - but to be honest, we also liked to keep them at a distance. Remember Leia's words in episode IV - "somebody get this walking carpet out of my way". And with those words, the whole of wookiedom seemed to crumble. Yeah, I know, "Chewy" was in the next two films, significantly too, but as a kid, did you know anyone who ever saying "I bags bein' Chewbacca!" - no, we all wanted to be Luke, Han, some even Lando as a second to Han cause then you could still get to drive the "Falcon" (or is it "Falcan"?)(on another note, there must be a technique for writers of fantasy to come up withthe names they do - Tolkien, Lewis, Lucas, the lady who did Potter - Rawling? Pullman et al - do they sit with an encyclopedia and mishmash the names and words - should try some day!) and on the Dark side, Darth, and I remember the arguments over who would be Boba Fett. But Chewy, no - like an upright canine mongrel with excellent dexterity, he would be forever pushed down the collective consciousness as, pre-described, man's best friend.
With the making and release of the prequels, the Wookie race were given an extensive backstory (ok, all of the characters from episodes IV to VI were given extensive back stories, the goal of the prequels, (who whispered money? you there at the back...!) but i would like to focus on the Wookies) that showed their place in the "galaxy of Lucas" - and there they were, as always, reliable, loyal, trustworthy, gallant - and any other accolades you could give a beloved guard dog.

So here it is - the start of my ad campaign that will explode some semi-established brand - perhaps in the clothing industry (Diesel comes to mind but they rely more on sex than this) - what got me thinking about this was the third film, chronologically speaking of course, but the last film to be released - when in the final battle, there they were, standing by the side of good against evil (they could smell/sense it, don't you know, like the scent of the lost boy down the well shaft - which was the good side, they didn't need to rely on that "force" nonsense - GET ON WITH IT, WE GET THE METAPHOR!!!!) hmmm, yes -
so there they were, and as far as i can remember though it is not importanmt, the planet that they were on was their planet - the planet of the wookie - wookieland, wookieville - whatever - and it was a big planet with lands and comtinants and seas and eco systems - kind of like our own - but in some long gone distant battle of survival between the dogs and the monkeys, in this case the dogs had come out licking their lips - and here we are, in the future, upright dogs with crossbows and legislature and schools and dinner ladies and all the other mundane shit of planetary life (Eddie Izzards darth in the canteen bit has sprung to mind) - but surely on a planet, a whole planet of wookies - wookiedom - there must be differences between the tribes - there must have been bullying in the school yard because one wookie has red hair while the others have blonde - wookie racism! Hairism - and there must be gangs of wookies, and political parties, and wookie car dealerships, a middle America of wookie, school wookies rowing down the rural themes, wookie junkies and perverts, the wookie insane, wookie asylum - okokok, I know that all this is very humanoid orientated, even planet earth humanoid oriented, but please remember, because I feel, dear reader, you are becoming absorbed as much as I have, by the monumentally gigantic-ness of the wookie world now swooping and roaring around your imagination - and if you are not, then i am please to tell you that you do not have an imagination and you can give up all thoughts about starting that novel - it will be a waste of your time - or perhaps you have never heard of Wookies - and if the latter is the case, then let we proceed with the advertising pitch, Copyright permitting, to introduce Wookies to the "Wookie Ignorant Masses".

So as i said, there is wookie racism, and this got me thinking about a version of wookie love in a racist world - or a love story in a world were the lovers cross the social barriers that separate them physically and mentally - where could this story be set? - Italy perhaps, I know of a small city in the north of the country, their football team spent a season in Serie B but managed to make it back to A - the story could take place between the rival football teams, no no no, too contemporary, in the past, before computers and guns - in the time of swords and duals, monks and apothecaries, the Montagues and Capulets in the city of Verona!!!! Wow, what a setting!! And the first lines of this epic story of the triumph of love overall, including death - the first lines -
"Arrrrrrrrrrrrrrrrrrrrrrrrrghrrrrrrrrhgrhrgrrrrr rrrrrrrrrrrrrrrrrrrrrrrgh argargaraag....... "
For in wookiedom, they would only speak wookish (or wookic or wookarian) - but the story would be the same and would pull at the same strings -

So as a campaign - we could have moments of history done in wookie eg newton and the apple "Arrrrrrrrrrrrgh argh"
stories - romeo and juliet - the balcony scene, instantly recognizable, with tendancy towrds love, the positive. The Godfather, Breakfast at Tiffanys, The Graduate, Thelma and Louise, Macbeth (too dark)?! etc
sporting events - 3 minute mile, Jesse Owens at the Berlin 1936 olympics
viral videos that have been famous with the creation of youtube - charlie bit my finger, for example.

the list goes on

Skatist.
Boardist.
Skiist.

Cyclist.

Slogan about a bike brand. Don't know which but have some ideas about how it could be used. Tv spot or web video. Each sport is shown. For instance, guy on a skate board pulling off some trick and mid trick the motion freezes and the image becomes stylized, perhaps like a banksy stencil and then the word comes up. Skatist. Same for the next two. But the words don't quite compute with the reader. Something is not correct. Then the guy on a bike and whether this gets framed and stylized in the same manner is up for debate. Maybe if it didn't then the underlying pretext would be overplayed and thus cliched. and the catch is Cyclist is the proper term - as if i had to explain that!

thought this was brilliant - guy looking for a job in the ad industry spent time to make sure that when the top CD's in NYC googled their names, his job application would come up at the top of the results. I wonder how many people have now seen this idea ans are trying it out for themselves.
See a short clip here.

I don't know whether I read this somewhere or I heard it in conversation - that eventually adverts will (probably only some - this may become a genre in itself) return to their original function - ie purely and simply describing what the product is and does. I don't see this in the way of the ad industry all of a sudden growing a conscious about the manipulations they have been serving the unsuspecting masses for so many years, but more in the postmodern style sense. There is one ad i remember as growing up for a type of paint - ronsil or ronsons or such - the tag line was "does exactly what it says on the tin". All fair and well - and i was not at that stage in my life where i had the need to protective coat a fence or garage wall (though I wonder if i went to buy a can of paint, would i still be swung to buy said brand?) - but this is a side thought - what really got me in conjunction with the first idea was when I was cycling into town a few days ago - there is a part of one of the main arteries into the center of Copenhagen, coming from the north, that has a restricted traffic policy, that is no cars, private vehicles i believe, are allowed to use it. It is reserved for buses, commerce, bikes and the such. But there, a few days ago, as bold as the baldy head on his shoulders, a man, about the same age as myself, if not younger, was going down the road in his, for want of a better phrase, "pimped up mobile" - clean white, wide wheels - you know the type for I am sure that they exist throughout the planet. Normally I wouldn't give shit, but someone on a bike cut him off and he blasted his horn. Now you may think that the cyclist cut him off and he had the right to react as he did - but he shouldn't have been there in the first place - the point of all this, was i caught myself looking to see what brand/make of car he was driving - probably for reasons to reinforce my own prejudices about young men with baldy heads and gold chains - oh yes, dear reader, gold chains were of course involved, only to compound your own prejudice and to see that you, like me, know and despise (or for the more compassionate in the audience, feel sorry for) this kind of example of the species.
But, the car had no name, no markings of any kind - and by it's shape, I couldn't make out what it was - to put it simply, I was enthralled - not only by the nameless car, not only by the notion of how this could apply to other products, but how this bully of a human had broken some intellectual prejudice i unconsciously held about the buying power of money and how I saw people like him needing the ethos and pathos of a brand name to justify their ignorance.
Thank you for the surprise chain clad bully boy!

And so the idea for an ad - a car, seen from different angles on a white bg - and the tagline - "It´s a Car" - only one of the bigger manufacturers could get away with this and perhaps when there is a mass release of a hybrid, which I believe, are still being sold on the fringes.
This would work on many levels and could work for many products - though if it would be over used then it's potency would of course decrease - that why i believe it could be brilliant as a car ad.
What could it work for - here is a quick litmus test -
Beer - "It's a beer" - no
Computer - "It´s a computer" - perhaps, if the product being sold was a comp but somehow appeared differently eg a smart phone . but then you could say "It's a Smart phone" with emphasis on the "smart"
The Bible - "It´s a Book" - would annoy the FC's - could be used on a satirical level with any religious text. Harry Potter too - "It's a Story"
(here the thought come into my head of introducing the word "only" but then that would defeat the purpose of trying to set the product out. apart from the rest - yes, you would be setting it out from the rest, but in a negative fashion - It's only a book" then what is so special about it and why should you be wasting my time trying to advertise it to me - bring it to my notice"
This "It's a ....." whatever method is more a kick against the ad industry in itself - again, i think this is why this could only work on the more traditional campaigns - tv, billboards - and for already established brands.
I guess in a way, it is going back to the "Coke is it!" slogan - what more can be said by that - but that was said at a time when we had to be reassured and it was easy to reassure us - you will be alright, just rest your head her - and we would and drift off to the arms of our gingham wearing mothers or whoever...
and here - "it's a ..." - there is no pretension - only the pretension embodied in the postmodernism of it all - and that for a few folk would be all the pretension one needs.

More mood boards - going for some 60s psych nyc party thing i think - perhaps too warholian/calder even (saw a few of his sculptures last week and that might be the unconscious working on me) - will have to see what the other guys are doing and as a group get a better result - saying all this, all have seen of the night club is the old but still functional website, K3 is its name and it does nothing but exist. The owners have said the same - there is no direction pointing to it. They have a popular Facebook page which at present seems to be suffice.
So, for those of you who did care, millions, I know, did you guess a night club - free drinks to the winners - courtesy of....

But I was kind of thinking about a ripple effect over the geometrics - and the enter in the centre of the image - saying enter and when you clicked on the enter, an animation of the squares pulling apart, like a curtain and you visually entering into the page/site. The world behind the curtain would be much more rounded/feminine - like dorothy the moment she enters Oz and the screen turns to colour.
Then behind the curtain could be all the useful stuff about the club -happenings, info, pictures etc etc

Have been reading a book written by a copywriter called Luke Sullivan - the book, "hey Whipple, squeeze this"(amazon) or something along those lines, is a basic dos and don't s of writing copy and producing ads, well as far as I've gotten anyhow.
One part, and a technique that is gradually becoming habit, is to not rely upon your first idea - it may be good, but it ain't that good. Think about it, if every time you relied upon your first "good" idea, then copy writing would be easy and there would be a load more folk doing it, especially considering the wages commanded by some of the top copy writers. But the truth of the matter is it just takes plain and simple hard work, working through the creative pain barrier.
Somewhere close to the beginning (as I said, I´m still not that far) there is reference to a psychological habit that happens on a regular basis throughout many aspects of daily life - I don't know whether it comes from laziness of mind, lack of imagination, optimizing time or what - but it is the habit of wanting things there and now, like fast food - we know we could get a much healthier, tasty meal if we only wait a while longer (or spend that little bit more hard earned cash) and the satisfaction would be greater - so why do we always tend to jump right in without looking over the edge first?
What am i trying to articulate here? Ideas, I suppose, only come after deliberation, graft and the application of experience. This, I believe is the best thing I am learning from my teachers at school - patience before leaping, or shouting out from the rooftops that the ideas produced are "the best ever" and then getting shot down in an instant by your peers and professionals.
Saying all this, I have some "nice" ideas running around in my head at the moment - the one mentioned in a earlier post about "old people" is a case in point - the joke itself is funny, but the mixture of the correct image, font, layout, so forth - and then i think it would be worthwhile to make it part of a series so that i can say i am offending everybody and not just the elderly - put the joke into perspective. Who to pick on - the elderly, babys, teenagers, students, parents, women, men - basically an ad campaign against the general population of the planet - I have my starting point, just got to write out the taglines - at least 100 per target - thanks, luke. squeeze that (though what that is I am still hunting for).

For those of you who care - here is an image/moodboard - any ideas what it might be for?

Here is the track listing for the 3rd podcast -
Don't be a misery guts - Sexton Ming and Billy Childish
Saint John - Cold War Kids
Electric Bloom - Foals
Granny takes a trip - The Purple Gang
Love is a killing thing - Erland and the Carnival
Jules lost his Jewels - Ariel Pink's Haunted Graffiti
Weapon of Choice - Black Rebel Motorcycle Club
Sawdust and Diamonds - Joanna Newsom
Son of a Gun - The La's
Roland - Interpol
So far from your weapon - The Dead Weather
Cacophony - Tilly and the Wall
Our Swords - Band of Horses
Glosoli - Sigur Ros
Way back in the 1960's - The Incredible String Band
Heart Attack - Kurt Vile
Arnold Layne - Pink Floyd
Forsyn - Lis er Stille
Bored - Girls in Hawaii
Mu Nzila N'sona - K.P. Flammy
Mandala - Thievery Corporation Feat. Seu Jorge
The get out of the ghetto blues - Gil Scott Heron
Raum Im Ort - Schneider TM
Secret Door - Arctic Monkeys
Underwater - Architecture in Helsinki
Faith in your Heartbeat - Lou Barlow
Electric Mainline II - Spiritualized

Since I didn't do a podcast last week, this is a two hourer - and you can get it here. And does anyone have any good techniques on practicing not saying mmmm or errrr or ahhhhhh!! When I listen to the shows to check the levels, I sometimes cringe at the amateurishness of the delivery - David, perhaps you are correct! (you know which David you are!)