Again I have forgotten to ring the ear/nose/throat doctor to try and get the problem in my ears sorted out - not a problem i am willing to share with the www.
Sitting in class listening to a lecture on ikea - sell sell sell. I am always proud of the fact that my wife and i got away from ikea with a fairly large chunk of furniture unpaid for - yeah, so i won't share my ear infection on the web but have no problem spilling my unrepentanted for crimes oh well.
But is there such a thing as brand saturation - where a brand is just seen TOO much and hence loses on it's ROI. Like just been shown a clip from where ikea, by use of a handed out device, could superimpose the name and price of one of their products onto a cinema screen in which the set dresser had used, whether on purpose or not, that product (examples shown, burn after reading, sex and the city...). This to me takes away from the experience of watching the movie at the expense of Ikea thus diluting their brand in my eye. They are invading my space!! Other examples were more imaginative - and not as intrusive - building ikea furniture races - video and sent out viral - making the catalog cover in shopping centers throughtout the country where people can come along and get their photo taken on the set and have a personalised catalog cover to take home.
but do the branding folk have any idea of where to stop - i mean, product placement taken too far...